I coordinated the planning and execution of this event, making sure we met all the requirements requested by Dewalt and that we were aligned with our branding.
Including:

  • Drafting the messages for the ads
  • Collaborating with the media channels
  • Giving instructions to the designer
  • Pre-approving the artwork and ensuring it was approved by Dewalt and my supervisor

About

One-day sale event where we promoted the Dewalt brand. It created a “buy now or miss out” opportunity with hot deals and massive savings.

Marketing Campaign

  • Landing Page with webform subscription
  • Website banners
  • Facebook posts boosted
  • POS Material
  • Facebook post boosted
  • EDM’s

Stakeholders

  • Procurement department
  • Dewalt Marketing Team
  • Store managers
  • Operation manager
  • Graphic designers

Set up & Attendees

Stock Display in 7 stores State-wide. Production of special tickets. Production of special POS material.
Attendees: Approximately 200 people per store

Results

  • Sales were increased by 50%.
  • Perception of brand awareness was increased.
  • Market share gained.
  • Built strong relationships with key suppliers