I coordinated the planning and execution of this event, making sure we met all the requirements requested by Dewalt and that we were aligned with our branding.
Including:
- Drafting the messages for the ads
- Collaborating with the media channels
- Giving instructions to the designer
- Pre-approving the artwork and ensuring it was approved by Dewalt and my supervisor
About
One-day sale event where we promoted the Dewalt brand. It created a “buy now or miss out” opportunity with hot deals and massive savings.
Marketing Campaign
- Landing Page with webform subscription
- Website banners
- Facebook posts boosted
- POS Material
- Facebook post boosted
- EDM’s
Stakeholders
- Procurement department
- Dewalt Marketing Team
- Store managers
- Operation manager
- Graphic designers
Set up & Attendees
Stock Display in 7 stores State-wide. Production of special tickets. Production of special POS material.
Attendees: Approximately 200 people per store
Results
- Sales were increased by 50%.
- Perception of brand awareness was increased.
- Market share gained.
- Built strong relationships with key suppliers
