I was in charge of the end-to-end execution of the event, including: promoting the event, organising the logistics, ensuring the participation of the attendees, managing the subscription process, managing the communication and doing a follow up after the event.
Some of my duties:

  • Production of advertising material
  • Coordination of the subscription channel throughout the website
  • Management of the CRM
  • Sending out the communication
  • Automation of processes

About

11 months of cross platform sales training programming for tradesmen with one topic delivered every month, and a quarterly goal setting and review workshop.

Marketing Campaign

  • Website banner
  • Phone calls to current clients
  • SMS campaign
  • Youtube Campaign
  • EDM Campaign

Internal Stakeholders

  • Venue manager
  • VIP Clients
  • IT Department
  • Manager
  • Trainer/Coach

Results

  • Retained VIP clients
  • Promotion of our Loyalty program
  • Gained referees
  • Increased sales by more than 20% in some of the attendees
  • Encourage good branding reputation