I was in charge of the end-to-end execution of the event, including: promoting the event, organising the logistics, ensuring the participation of the attendees, managing the subscription process, managing the communication and doing a follow up after the event.
Some of my duties:
- Production of advertising material
- Coordination of the subscription channel throughout the website
- Management of the CRM
- Sending out the communication
- Automation of processes
About
11 months of cross platform sales training programming for tradesmen with one topic delivered every month, and a quarterly goal setting and review workshop.
Marketing Campaign
- Website banner
- Phone calls to current clients
- SMS campaign
- Youtube Campaign
- EDM Campaign
Internal Stakeholders
- Venue manager
- VIP Clients
- IT Department
- Manager
- Trainer/Coach
Results
- Retained VIP clients
- Promotion of our Loyalty program
- Gained referees
- Increased sales by more than 20% in some of the attendees
- Encourage good branding reputation
