Trained Group provides quality information that increases business performance for tradesman business. They exist to provide training and coaching to tradespeople business owners based in Sydney. This company is now known as Tradesformation. 


Marketing Coordinator


  • Lead digital marketing strategies that involved: email marketing campaigns, promotion of the YouTube channel (producing educational videos), managing the outbound SMS system and improving the sales funnel process.
  • Focus on capturing new tradesmen throughout the website and trigger the sales process funnel to make them move forward and become a client.
  • Optimisation of the website including User Interface design and User Interface Experience (UI, UX).
  • Creation and optimisation of internal processes such as sales funnels and lead generation.
  • Lead of management systems such as CRM (Zoho), Projects (Zoho projects), Ticket System (Zoho desk), Events (Eventzilla, and Eventbrite).
  • Design of online branding and digital assets such as brochures, flyers and materials to promote events and training


  • Increased traffic on the website.
  • On boarding process creation.
  • Lead capturing process creation.
  • Creation of complementary channels to address the target audience.
  • Established a Marketing plan where the main objective was to determine the 3 main segments.

Experiential Video

Branding Assets


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