Trained Group provides quality information that increase the business performance. They exist to create conscious businesses that positively impact the world.
MY ROLE
Marketing Coordinator
MY JOB
- Lead digital marketing strategies such as email marketing campaigns, promoting the YouTube channel producing educational videos, manage the outbound SMS system and improving the sales funnel process.
- Focused on capturing new tradesmen throughout the website and trigger the sales process funnel to make them move forward and become a client.
- Optimisation of the website including User Interface design and User Interface Experience (UI, UX).
- Creation and optimisation of internal processes such as sales funnels and lead generation.
- Lead of management systems such as CRM (Zoho), Projects (Zoho projects), Ticket System (Zoho desk), Events (Eventzilla, and Eventbrite).
- Design of online branding and digital assets such as brochures, flyers and materials to promote events and training
ACHIEVEMENTS
- Increased traffic in the website.
- On boarding process creation.
- Led capturing process creation.
- Creation of complementary channels to address the target audience.
- Establish a Marketing plan were the main objective was to determine the 3 main segments.
Experiential video
Branding Assets
Gallery
Ale Collazos 